Professional Summary
Hi, I’m Patrick Williams, a seasoned Sales Analyst with advanced expertise in marketing analytics, strategic planning, and data-driven decision-making. I hold a Master of Business Administration (MBA) and a Master of Science in Analytics, blending deep analytical insight with strategic business acumen.
With a proven track record in performance optimization and innovative program development, I excel at transforming data into actionable strategies that drive growth and success.
Subscription Model Development
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Designed and implemented the Auto-Ship subscription program, encouraging recurring monthly orders.
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Created compelling promotions that boosted program enrollment from 17 accounts in 2019 to 102 by 2022.
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Partnered with Finance and Sales to train the salesforce and optimize adoption strategies.
Performance Reporting
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Developed a Power BI report suite providing leadership with key metrics on sales performance, churn, trends, and more.
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Empowered leaders with interactive dashboards for real-time strategic decisions.
Strategic Analyses
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Conducted customer deep dives using Python visualizations to identify cross-sell opportunities.
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Partnered with Finance to craft Quarterly Business Reviews presented to the C-suite.
Dashboard Innovation
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Built interactive Tableau dashboards to automate weekly diagnostics and track KPIs such as prescription volume and reach.
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Enhanced data clarity for sales executives by standardizing performance visuals.
Vendor Relationship Management
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Directed a partnership with IQ2020, overseeing 10+ enhancements for detailed performance tracking.
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Improved visibility into Specialty Pharmacy Channels and high-value healthcare professional (HCP) engagement.
Program Optimization
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Identified and prioritized 6,000 high-value HCPs, supporting speaker program recruitment.
Education
NC Sate University
Institute for Advanced Analytics Master of Science in Analytics
University of North Carolina at Chapel Hill
Master of Business Administration with a concentration in Entrepreneurship
Wake Forest University
Bachelor of Arts with majors in Economics and Spanish
Skills
Leadership & Communication
Cross-functional Collaboration, C-Suite Presentations
Data Analytics & Visualization
Python, Tableau, Power BI, SQL
Business Intelligence
Performance Reporting, Strategic Planning, Market Segmentation
Project Management
Program Design, Process Automation, Vendor Management